Four Key Exhibiting Strategies for Generation Y Survey the crowd at any trade show, and one trend immediately makes itself apparent. Attendees are getting younger. The infamous Baby Boomers are preparing for retirement, and Gen X'ers have moved into upper management positions. Now we're exhibiting for Generation Y. The members of Generation Y were born between 1977 -1994. It's a huge demographic, with over 68 million individuals, 40% of which are already employed full -time. While it's always unwise to indulge in sweeping generalizations,...
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