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Always Leave Them Laughing: Integrating Humor into Your Trade Show Marketing Campaign One of the major objectives of any trade show exhibit is to create a lasting impression in the attendee's mind. After all, if a visitor can't remember you, how can he give you his business? You also want to create a positive impression, and unfortunately, that's harder to do than the negative equivalent. Which brings us to humor. People love to laugh - and they like other people to laugh with them. Witness the almost constant flood of jokes and cartoons that flit across the internet: Proof th... 
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