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Countdown to Success: Twelve Things to do Twelve Months in Advance When a show's a year away, it may seem like you have lots of time to get ready. But appearances can be deceiving. Twelve months is not long, especially with all the pre -show planning, training, and preparation you've got to do. Here is a checklist of sixteen vital items that need to be done approximately one year before you set up your exhibit: 1. Identify Where The Show Fits In Your Marketing Strategy: Every show has a purpose. Do you want to introduce a new product to a new market? Increas... 
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